Tourism Development

After extensive community consultation, the City of Yellowknife has passed a Tourism Strategy for 2015-2019.

This strategy consists of three main goals and 25 actions to lead Yellowknife through the next five years.

Goal 1: Enhancing Yellowknife's tourism management and partnership model

Goal 2: Increasing Destination Awareness

Goal 3: Improving community tourism infrastructure and services

For more detail on the 2015-2019 Tourism Strategy, visit the links below:

• Summary (print)
• Summary (web)
• Tourism Strategy
• Background Report

Destination Marketing Strategy 

Following the direction of Goal 2: Increasing Destination Awareness, the City of Yellowknife created a Destination Marketing Strategy. Click here to read a Summary. The Strategy identifies why a destination marketing is important, measuring and achieving success, the City's role, the importance of tourism in our economy and the strategy itself.

Read the complete City of Yellowknife Destination Marketing Plan.

Proposed Yellowknife Accommodation Levy and Destination Marketing Organization (DMO) information

Want to know more about Yellowknife's proposed levy and DMO?  Visit YkTourism.ca to read the latest news, complete a survey, read FAQs or send in comments and questions.